This Arcadia-funded initiative was carried out by the University of Virginia and implemented on the ground in Bhutan by Shejun Agency for Bhutan’s Cultural Documentation and Research, which is now part of the Loden Foundation. The project's main objective was to identify and document imperiled oral, intangible, and embodied traditions of Bhutanese cultural heritage, and in so doing equip Bhutanese to successfully implement the most substantive and comprehensive intangible cultural heritage-focused project conducted in the country to date.

Conducted between 2015-2019, the major outcomes of the project include over 2,000 audio-visual recordings with transcriptions, which constitute the core of a free, open-access, living archive of Bhutanese culture along with affiliated ranges of media including photos, metadata, place descriptions, subject descriptions, and essays on culture. The project’s focus on the preservation and promotion of culture, which is considered one of the four pillars of Bhutan’s Gross National Happiness, offers resources for aspiring scholars and researchers in the humanities, fields that are comparatively under-represented in Bhutanese academia.